THE POWER OF VIDEO WHEN ADVERTISING
Effective advertising is a winning strategy when trying to market your products or services. There are several ways by which any marketer may choose to sell their goods today. One of these means is using video. People watch videos a lot today. Stats reveal that on YouTube alone, viewers watch nothing less than four (4) billions videos every day. To market your products and services, you should consider maximizing the edge that videos offer. Here, you would discover important things by using videos to help your advertising to achieve.
1. Video Affords You the First-Rate Platform to Educate and Inform
Videos are great educational and informational tools. They carry visual and audio elements that not only charm but enlighten the human senses. You can use them for showing products. You can demonstrate some skill acquisition processes. You can reveal some eye-catching guides.
2. Videos Boost Your Search Engine Optimization (SEO)
When search engine companies edit the algorithms that show some websites as ranking higher, they prioritize video contents. There are several ways you can use videos to enhance your SEO ranking. These include putting them on blogs; distributing them through social media channels or inserting them on website. The result is that a larger audience begin to search more for your contents
3. Mobile Users Admire Video Ads
The records of people watching videos on their mobile phones continue to increase consistently. This often happens when the time frame of such videos is less than a minute. With the invention of smartphones, many people now find little need for their PCs. The result is that you can exploit the combination of mobile phones, the internet and short videos to market your products to prospects.
4. Video Is Biggest Sales Converter
Statistically speaking, almost one-fourth of those who watch a video showing a product will ultimately buy the product. Videos, consciously or unconsciously, pass the message to your prospects that you’re really serious about showcasing the quality of your wares. Therefore, more than other means you may go through, videos convert great sales.
5. Videos Represent Your Ideas Better Than Other Contents
If you’re willing to communicate your story better, try and use videos. One reason for this is that videos engage the sights and sounds of the viewers better than any other means. There is always some emotional influence videos create that other means of ads do not. And as you know, the crux of ads is to get in solid touch with the emotions of prospects. This is because that would result in more probable sales than if you had used something less.
Conclusion
Videos help you gain traction. However, this is not to play down the impact of other mediums of advertising too. The absolute truth is that many online surfers are now rooting for something more worthwhile. They want some motion pictures. So, to achieve greater results in your marketing bids, you need to beef up your game. You may consider using videos when trying to sell your products or market your services.
