WHY ARE PAID SOCIAL MEDIA ADS SO IMPORTANT TO BUSINESS GROWTH?
The sales are not adding up in numbers, and you feel deflated with all the hard work you’ve put in. Hey! It’s not doom and gloom yet—there’s light at the end of a tunnel. You need a marketing tactic to add to your digital arsenal, and that is where paid social media advertising.
In case you’re not aware, brands like yours are increasing their budget for paid social media ads. It’s projected that social media ads spend will hit $102 billion in 2020. The reason is simple. Paid ads are highly effective at increasing brand awareness, getting the right leads, closing sales, and improving your entire digital marketing strategy.
Regardless if you have tried out ads or not, here are five reasons businesses like yours should take Paid Social Media Advertising seriously:
1. High Rate of Conversion
The perfect channel to make potential customers to buy from your brand is social media. If you’re ready to invest in videos, the result may pour in more than you had expected. Marketers revealed they’re raising their digital video budget by 25% year-over-year because consumer mostly prefers the video.
Your audience is on social media and waiting to take the next line of action to purchase your product. With strategic social media advertisements, potential customers will get to see your offers at the right time. It will educate them about your product or service and instigated them to make a buying decision.
2. Stop Lagging –Your Competitors Are Doing It
Your competitors are already spending big on social media ads. What are you waiting for?
Staying relevant in your sphere of endeavor requires that you infuse paid social media advertising into your marketing strategy. It is similar to having a responsive website design and social media presence. You can’t negotiate it!
3. It Can Be Customized For Any Budget
For most marketing tactics and projects, there’s a barrier of entry—thousands of dollars get in the way. You could be set back by a few thousand if you put up a brand new website, even though it’s money well-spent. Social media management could be in the range of $500 per month. That is not the case with paid social media ads. You can set your budget; it’s that flexible.
Experiment with different budget and test campaigns to see what works. Social media ads can be pricey though, but you can customize and target the right people to get results.
4. It is a Play-To-Play Platform
The days of free marketing are far behind us. In most cases, if you don’t run ads on Twitter, LinkedIn, Pinterest, and Facebook, you’ll never rank.
Perhaps, you have seen the option to “boost” a post. In my personal opinion, stay clear and use your ad dollar on-targeted ads. Social media algorithms can be very tricky, and if you don’t hand out the cash, they won’t let you play.
5. Don’t Waste Your Organic Social Media Efforts
There are two components to social media marketing—paid social media advertising and organic posts and video. Yes, one works perfectly fine on its own, but when you bring them together, the combination helps you reach your goal faster.
Develop relevant content and asset for your audience before going neck-deep with your organic and paid social media advertising objective. Ensure you have an active presence on every social media channel for three months at least before getting started on paid ads.
You want to impress your audience with your content, let social media ads be the vehicle to help you achieve that goal. Show them who you are and convince them about the need to do business with your company. If you don’t already know it, nothing scares off a lead more than inactive or sporadic social media profiles.
The time to improve your bottom line and grow your business is now!
